With renewed purpose, investors plan to use their capital to drive change after Covid-19. The pandemic has made nearly eight in 10 investors want to reassess their life goals. Nine in 10 investors want their investments to align with their values. Nearly two thirds are more interested in sustainable investing as a result. Women and younger generations are the most motivated to make a difference in the world through charitable giving.

With Covid-19 vaccinations accelerating and the economy opening, 90% of wealthy investors agree that the pandemic has made them want to align their investments with their values, according to the new Investor Watch survey by UBS, the world’s leading global wealth manager. 

The report, which polled 3,800 investors across 15 markets globally, found investors increasingly want to use their capital to drive change and are looking to find greater purpose in their lives:

-79% felt that the pandemic made them reassess what is most important;

-nearly half plan to increase their charitable giving;

-almost 60% are more interested in investing sustainably than they were before the pandemic.

“The pandemic has prompted many investors to re-evaluate what matters most to them and now have a renewed desire to contribute more to benefit society,” said Tom Naratil, Co-President of UBS Global Wealth Management and President of UBS Americas. “It is incredibly encouraging to see that purpose-driven investment will be a priority for investors in the years to come. This is a unique moment where wealth managers have the opportunity to help their clients create immense change and better outcomes for future generations.”

The survey found that younger generations turned their attention more to purpose-related investing as a result of the pandemic. Seventy-nine percent of investors aged 50 and under noted that the pandemic made them want to make more of a difference in the world, compared to fifty-one percent of investors over 50. Nearly three quarters of this younger demographic also want to develop or update a comprehensive financial plan.

Iqbal Khan, Co-President of UBS Global Wealth Management, said: “Globally, investors are motivated to play their part in making the world a better, more sustainable place. The heightened interest in charitable giving and desire to obtain sustainable investing advice from younger generations is a sign, too, that this mindset may be here to stay.”

From a gender perspective, more women have seen the pandemic as a time for reflection. Eighty-four percent said that they have reassessed their goals amid the pandemic, compared to 76% of men. As investors begin to put the pandemic behind them, 51% of women plan to increase charitable giving compared with 42% of men.

About the UBS Investor Watch Survey

For this edition of UBS Investor Watch, we surveyed 3,800 investors. They were made up of those over 25 years old with at least $1 million in investable assets. The global sample was split across 15 markets: Argentina, Brazil, mainland China, France, Germany, Hong Kong, Italy, Japan, Mexico, Russia, Singapore, Switzerland, the UAE, the UK and the US. The research was conducted in May 2021. Findings were compared to study conducted in May of 2020 among more than 3,750 investors with similar asset levels and age groups.

Press release by UBS


Publié le 03 juin 2021